Success Stories
Sony @ Loblaws - Angels & Demons Blitz Visit
November 2009
Sony Pictures Home Entertainment assigned SPAR with a ONE DAY Blitz visit to 297 stores across Canada.
The purpose of the visit was to ensure that the Angels & Demons corrugate was placed on the floor and report on its location. Reps were encouraged to arrange for Front of Store (FOS) placement of this very important corrugate.
The results were:
- 99% of stores were visited in one day!
- 209 stores accomplished FOS placement of this corrugate
- By midday many reps had reported that stores had to remove the corrugates because the product was already sold out!
